Optimizing People is the official “textbook“ of EQ University.  It continues to be widely used by individuals, professionals and in several universities as a practical, bottom-line reference for understanding emotional intelligence and applying it to improve individual and organizational performance.  It covers all 15 factors of emotional intelligence (EQ) as defined by Dr. Bar-On and as measured by the BarOn EQ-i®.  As such, it is the most authoritative work on understanding your EQ-i results, and how to improve personal and organizational effectiveness in each of the 15 factor areas in a unique "SWOT" approach:

 Optimizing People is not sold in bookstores.  It is available only on this site for $30 USD plus shipping and handling.

Please call us at 1-877-700-3305 to order your copy of Optimizing People